Why do we need an SEO plan?
This genuine question comes from a lack of foresight about all the different things that can happen in a typical SEO campaign. Ask a seasoned SEO exec who has been a part of a full-fledged digital marketing campaign and you will be told stories about unexpected things happening all the time.
An SEO plan’s main purpose is to give people an idea about the direction of a campaign. When faced with a difficult situation, SEOs must always have an overarching plan to fall back on.
The plan may not necessarily cover the inner details of how professionals are supposed to do something, but rather give an idea about things that need to be done. For example, if a website loses some of its most valuable backlinks during a marketing campaign, what is the next step?
Questions like these are crucial and the answer to such problems may vary depending on the overall goal of the campaign. Thus, an SEO plan is designed to solve the problem of a specific campaign and not general issues that arise.
A winning SEO plan is one that can guide search traffic to a website consistently and make visitors perform certain actions, In this article, we will study the key ingredients of building a successful SEO plan.
Get Access to All the Necessary Audience Data
The first step is always to know all the necessary details. When making an SEO plan, do a deep dive into your audience. For whom is the content being written? What is the exact demographic data of the target audience? What are the interests of such as audience? What kind of messages would make the target audience move closer to where the marketing campaign needs them to be?
These questions need to be backed up by hard analysis and data. By knowing the kind of audience which is supposed to be targeted during a marketing campaign, an SEO plan can essentially drive important traffic for the benefit of the overarching marketing objective of a campaign.
Make Sure Content is Created to Suit Marketing Goal
Creating content for the sake of getting higher search ranking is not an advisable practise. Even though it could bring traffic to the website through search, the small conversion rate it gets will inadvertently lead to little profits and movement towards the overall marketing goal.
What is the better choice then?
The content created should be framed in a way that it moves a campaign closer towards its objective. If the marketing goal of a campaign is sales, a subtle CTA message or appeal to make readers buy something is crucial. Simply writing content without including the goal is not the right way to make a good SEO plan.
In conclusion, this article covers important points regarding how a winning SEO plan can be created.
About the Author – Pankaj Shastri is a digital marketing author and blogger with a strong brand name as a marketing consultant. He often writes guest posts for DelhiCourses Institute, an institute known for its digital marketing training course.