A good channel to shout out your next nonprofit fundraising event is definitely on Facebook. However, it is not just a simple post that you make to let everyone know about what’s coming— you have to make sure you have the right Facebook marketing service for it.
When it comes to creating a presence on social media, the platform most likely to pop into one’s mind is Facebook. That’s because Facebook is so large. In fact, it has over 1.6 billion users. That’s million of prospective people who will either be an attendee to the event, a sponsor or an influencer to help you.
But just having a social media profile on it doesn’t assure you of attention. This is where Facebook marketing services come in.
Facebook marketing services are used by many companies to boost their visibility on the platform. Remember: over 80 million businesses, organizations, and personalities actually use Facebook.
So tools like Facebook marketing services are crucial not just for businesses but also to organizers. Want to know how and why? Then you’ve come to the right place!
Boost Your Event with Facebook Marketing Services
It doesn’t matter what kind of event you are promoting, it can be a nonprofit fundraising or a big host for celebrities. Whatever it is, you could still use Facebook marketing services to your advantage.
Facebook has become a place where businesses can market their company, products, views and opinions, and events using Facebook marketing services.
Facebook Event Page
A Facebook page is one of the most widely used Facebook marketing services. This type of page is free and works like a personal Facebook profile, either for a personality, a celebrity, a company, a business or for an event.
A Facebook page allows event hosts to have an easy-to-maintain online presence. This makes it easy for people to learn more about their nonprofit fundraising event.
Through posts on a Facebook page, you can build your identity and show the human side of your event, and what people should look forward to it. Your content will include not only product listings but also sharable content and images on your own page.
Classic Facebook Advertisements
Facebook marketing services include classic Facebook advertisements.
These ads appear in the side columns of the Facebook site. They have a very simple format. They include a headline with a copy, an image, and a link. The link redirects to a Facebook page, a Facebook app, or an outside website.
Classic Facebook ads work like previews for your nonprofit fundraising event. They’re meant to encourage users to click on them, which redirects the users to your event site or to wherever they can connect with you— like messages.
This example of Facebook marketing services can help you increase your likes on the platform as well as drive website clicks. Facebook advertising also gives you practical features and tools like these:
- A demographic targeting system by Facebook (age, location, education, and interests),
- The ability to set up advertisement budgets,
- Ad testing, and
- A built-in ad performance measurement too.
Facebook Insight helps you understand how your Facebook page and posts are performing. This is one of the Facebook marketing services that serve as tools for keeping track of your Facebook activity.
With Facebook Insight, you can get data on the following:
- Promotions or Facebook Ads
- Page Views
- Page Previews
- Actions on Page
- Branded Content
This data can help you assess how your Facebook page is growing. This means that you can track milestones. You can also check which of your Facebook marketing services and strategies are working. That makes it easier for you to plan your nonprofit fundraising event on Facebook marketing.